5 Conversations Every Cmo-cto-cio Should Have In 2024

The CMO-CTO-CIO relationship is crucial as the tech and marketing functions are intertwined. Marketing data and digital innovations have helped both areas to offer better products and campaigns at scale. While collaboration is the key to drive business impact, departmental silos can limit the potential of partnerships across the executive team.

In 2024, CMO, CTO, and CIOs must achieve a strong partnership that permeates their respective firms. They must have a practical framework to turn ideas into action by infusing customer-focused marketing and tech strategies. Marketing and tech teams move at a different paces, causing friction.

Hence, CMO-CTO-CIOs must discuss their teams' priorities and how they can balance them. They must devise strategies aligning with the firm's nuances and modify the approach that best fits the unique dynamics and goals of the team.

These five conversations will help CMO-CTO-CIOs redefine collaboration and share vision and values. It will boost cooperation and helps mitigate the risks of misalignment, departmental silos, conflicts, and delayed growth.

In 2024, CMO-CTO-CIOs must share performance incentives and KPIs that knot their success, stimulate collaboration, and drive long-term business growth and CX. They must discuss progress on these KPIs that will provide CMO-CTO-CIOs transparency throughout each project.