Maximizing Marketing Automation

The definition of marketing automation is much broader than most people initially assume. Many people believe that it merely lightens the workload of marketers by automating tiresome and repetitive tasks. While that explains much, the software's ability to boost business revenue is where the real value lies. According to The State of Marketing Trends Report by Hubspot,

"Globally, 79% of marketers consider lead generation a priority objective. Attracting more traffic to the website (75%) is the next priority, followed by increasing the brand's positive image (57%), and then increasing customer involvement and loyalty (47%)." Marketing departments, which may not have as many resources, may find it particularly challenging to attract, nurture, and convert leads into excellent opportunities for sales.

This task falls to marketers every day. Real results traditionally take time and money, but marketing automation reduces the resource drain in many ways. However, a lot of marketing departments fall short of maximizing their investment. Poor onboarding is sometimes to blame for this.

This is also challenging because the software intimidates marketers who are used to doing things a certain way. Sometimes, this happens because the software is poorly designed. As marketing automation produces results, it also deals with significant problems.