Due to the rise of new marketing channels and advancements in lead intelligence tools, the need to have an effective lead enrichment strategy is vital. Lead enrichment tools offer brands a data-driven solution to enhance marketing and sales processes and boost conversion rates.
These tools help create more personalized marketing content. At the same time, brands can integrate ready-to-use contact data and leads from external sources directly into their CRM. This makes it easy to keep nurturing the cycle for current and prospective customers.
Additionally, these tools refine lead-scoring models and strategies with AI and ML. It also boosts overall performance and efficiency across acquisition and sales channels.
Lead enrichment tools also-
boost conversion rates
enhances customer retention
refines lead generation processes
facilitates efficient lead-sourcing strategies
Demand Gen Report's "Demand Generation Benchmark Survey" states that-
- 45% of brands indicated their top demand generation priority for 2023 is promoting better sales and marketing alignment around go-to-market initiatives.
In the competitive digital marketplace, brands must maintain brand awareness, create personalized and quality experiences, and enrich outbound marketing strategies. Deploying an automated lead enrichment solution can help brands make informed decisions, boosting efficiency between departments. It helps them gain consumer and market trust by providing insights for a more personalized marketing campaign.